Why Rolex Watches are the Best Timepieces Money Can Buy [2023]

Fortis luxury watch.

When it comes to luxury watches, the name Rolex immediately comes to mind. Established in 1905, this Swiss watch brand has a rich history and a reputation for being a leader in precision engineering and exquisite design. In this article, we'll dive deep into what makes Rolex watches special, explore the different collections, and answer some frequently asked questions about the brand.

What Makes Rolex Watches Special

Rolex watches are known for their reliability, precision, and durability. Many of their designs have become iconic and have retained their value for decades. Not only are they beautiful to look at, but they are also engineered to the highest standards and are built to last.

One of the key things that sets Rolex watches apart is their manufacturing process. Each Rolex is made entirely in-house, meaning that they have complete control over every aspect of the production process. This is why Rolex watches are known for their attention to detail and exceptional quality.

The Different Collections

Rolex has a wide range of collections, each with their own unique features and characteristics. Here's a breakdown of some of the most notable collections:

Oyster Perpetual

The Oyster Perpetual collection is the foundation of Rolex's offerings. These watches feature a waterproof case, a self-winding movement, and the signature Oyster bracelet.


The Datejust is one of the brand's most recognizable designs. It features a date window at the 3 o'clock position and comes in a variety of sizes and materials.


The Day-Date, also known as the "President", is a symbol of power and prestige. It features a day and date window and is only available in precious metals.


The Submariner is one of Rolex's most iconic designs and is known for its durability and water resistance. It was originally designed for diving and has since become a symbol of adventure.

GMT-Master II

The GMT-Master II is a favorite among world travelers and pilots. It features a dual time zone function and a distinctive 24-hour bezel.

Cosmograph Daytona

The Cosmograph Daytona is a racing chronograph and is one of Rolex's most sought-after models. It features a tachymeter scale and chronograph sub-dials.


Why is Rolex watch so expensive?

There are many factors that contribute to the high cost of Rolex watches. For one, they are made entirely in-house, which means that the cost of production is higher than it would be for a watch that is made using outside suppliers. Additionally, Rolex watches are made from high-quality materials and are built to last, meaning that they retain their value for many years.

Can you just go and buy a Rolex?

While it is certainly possible to walk into a Rolex dealer and purchase a watch, some models are very difficult to get and may have long waiting lists. Additionally, Rolex dealers are very selective about who they sell to and may require proof of financial standing before selling a watch.

What is the best Rolex to buy right now?

The best Rolex to buy right now depends on your personal preferences and needs. Some popular models include the Submariner, the GMT-Master II, and the Daytona. It's important to visit a Rolex dealer and try on different models to find the one that best suits you.

Quick Tips and Facts

  • Rolex does not release sales figures or production numbers, making it difficult to gauge the popularity of certain models.
  • Some Rolex watches, such as the Submariner and the GMT-Master II, have waiting lists that can be several years long.
  • Rolex watches are known for their precision and are tested to an accuracy of +/- 2 seconds per day.
  • Rolex watches are often used as a symbol of success and achievement.

Pros and Cons of Rolex Watches

This is a romantic close up shot of Hunters Race models showcasing the ‘Zeus’ and ‘Neptune’ watches.


  • High-quality construction and materials make Rolex watches durable and long-lasting.
  • Rolex watches are versatile and can be worn in a variety of settings.
  • Rolex watches have a reputation for retaining their value over time.


  • Rolex watches are expensive and may not be affordable for everyone.
  • Some models may have long waiting lists, making them difficult to obtain.
  • Rolex watches may be perceived as ostentatious or flashy.


In conclusion, Rolex watches are some of the best timepieces money can buy. They are known for their exceptional quality, precision engineering, and timeless designs. While they may be expensive, they are investments that can last a lifetime. Whether you are a seasoned collector or are new to the world of luxury watches, a Rolex is a watch that is definitely worth considering.


  1. https://www.rolex.com/
  2. https://www.businessinsider.com/why-are-rolex-watches-so-expensive?amp#:~:text=Rolex%20is%20a%20luxury%20brand,turn%20up%20the%20price%20tag.
  3. https://www.gq.com/story/how-to-buy-your-next-watch
Review Team
Review Team

The Popular Brands Review Team is a collective of seasoned professionals boasting an extensive and varied portfolio in the field of product evaluation. Composed of experts with specialties across a myriad of industries, the team’s collective experience spans across numerous decades, allowing them a unique depth and breadth of understanding when it comes to reviewing different brands and products.

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