The 15 Most Expensive Watch Brands in 2024

Quick Answer: The world of luxury watches is filled with exquisite timepieces that command astronomical prices. From the precision of A. Lange & Söhne to the elegance of Patek Philippe, we’ve compiled a list of the 15 most expensive watch brands in 2024. These brands are renowned for their craftsmanship, innovation, and exclusivity. So, if you’re ready to dive into the world of horological opulence, let’s explore the most coveted timepieces money can buy.

Table of Contents

Quick Tips and Facts

  • Luxury watches are often considered a symbol of status and wealth.
  • The most expensive watch brands are known for their exceptional craftsmanship and attention to detail.
  • These timepieces are often limited editions or feature rare and precious materials.
  • The prices of luxury watches can range from tens of thousands to millions of dollars.
  • Collecting luxury watches can be a lucrative investment, as some models appreciate in value over time.

Background

a window display of a flower shop

Luxury watches have always been a symbol of elegance, craftsmanship, and prestige. Over the years, certain watch brands have established themselves as the epitome of luxury, commanding astronomical prices for their timepieces. These brands are renowned for their exceptional craftsmanship, innovative designs, and limited production runs, making their watches highly sought after by collectors and enthusiasts alike.

In this article, we will explore the 15 most expensive watch brands in 2024. From the timeless elegance of Patek Philippe to the avant-garde designs of Urwerk, these brands represent the pinnacle of horological excellence. So, without further ado, let’s dive into the world of opulent timepieces.

1. A. Lange & Söhne

Founded in 1845 in Glashütte, Germany, A. Lange & Söhne is synonymous with precision, attention to detail, and inventive complications. Their timepieces are meticulously handcrafted, combining traditional watchmaking techniques with innovative engineering. A standout model from A. Lange & Söhne is the Triple Split chronograph, priced at a staggering $200,000. This watch features a split-seconds function that allows for the measurement of intermediate and reference times. With its exquisite craftsmanship and technical prowess, A. Lange & Söhne continues to be a favorite among watch connoisseurs.

Pros:

  • Exceptional craftsmanship and attention to detail.
  • Innovative complications and technical features.
  • Limited production runs ensure exclusivity.

Cons:

  • High price point may be prohibitive for some buyers.
  • Limited availability due to high demand.

CHECK PRICE on: Amazon | Walmart | Etsy | A. Lange & Söhne Official Website

2. Audemars Piguet

Audemars Piguet is a Swiss watch manufacturer known for its innovative designs and high complication movements. Founded in 1875, the brand gained worldwide recognition with the introduction of the iconic Royal Oak, which redefined mechanical watches as luxury items. One of Audemars Piguet’s most notable achievements is the sale of a Royal Oak at auction for a staggering $2 million. This timepiece showcases the brand’s commitment to craftsmanship, precision, and timeless elegance.

Pros:

  • Iconic designs that push the boundaries of watchmaking.
  • High complication movements that showcase technical expertise.
  • Prestigious reputation and exclusivity.

Cons:

  • High price point may be out of reach for many buyers.
  • Limited availability due to high demand.

CHECK PRICE on: Amazon | Walmart | Etsy | Audemars Piguet Official Website

3. Blancpain

Established in 1735, Blancpain is the oldest watchmaker still in business. The brand is known for its classic dive watches and high-quality watchmaking. Blancpain timepieces are crafted with meticulous attention to detail, combining traditional craftsmanship with modern technology. One of their most extravagant creations is the gem-set tourbillon, which can cost upwards of $1 million. This watch showcases the brand’s expertise in gem-setting and mechanical watchmaking, making it a true collector’s piece.

Pros:

  • Rich heritage and tradition in watchmaking.
  • Classic designs that stand the test of time.
  • Exceptional craftsmanship and attention to detail.

Cons:

  • High price point may be prohibitive for some buyers.
  • Limited availability due to high demand.

CHECK PRICE on: Amazon | Walmart | Etsy | Blancpain Official Website

4. Breguet

Founded in 1775, Breguet is considered the father of modern watchmaking. The brand is known for its innovations, including the invention of the tourbillon complication and the use of silicon escapements. Breguet timepieces are characterized by their elegant designs and exceptional craftsmanship. The most expensive Breguet watch ever sold fetched a staggering $10 million at auction, a testament to the brand’s reputation and desirability among collectors.

Pros:

  • Rich heritage and historical significance.
  • Innovations in watchmaking that have shaped the industry.
  • Exquisite craftsmanship and attention to detail.

Cons:

  • High price point may be out of reach for many buyers.
  • Limited availability due to high demand.

CHECK PRICE on: Amazon | Walmart | Etsy | Breguet Official Website

5. Grand Seiko

Established in 1960 as an offshoot of Seiko, Grand Seiko has gained a reputation for its exceptional accuracy and craftsmanship. The brand has consistently challenged Swiss watchmakers in accuracy competitions, showcasing its commitment to precision. While Grand Seiko watches are generally more accessible in terms of price compared to other luxury brands, the most expensive Grand Seiko timepiece is priced at $200,000. This watch exemplifies the brand’s dedication to excellence and showcases the artistry of Japanese watchmaking.

Pros:

  • Exceptional accuracy and precision.
  • Unique designs that blend traditional Japanese aesthetics with modern technology.
  • Relatively more accessible price point compared to other luxury brands.

Cons:

  • Limited availability in certain markets.
  • May not have the same level of exclusivity as other luxury brands.

CHECK PRICE on: Amazon | Walmart | Etsy | Grand Seiko Official Website

6. Jaeger-LeCoultre

Jaeger-LeCoultre is renowned for its high-precision watchmaking and the invention of high-accuracy measurement devices. The brand’s timepieces are characterized by their elegant designs, technical innovations, and exceptional craftsmanship. The most expensive Jaeger-LeCoultre watch, the Reverso Quadriptyque, sells for a staggering $1.35 million. This watch features four dials that can be flipped to reveal different complications, showcasing the brand’s ingenuity and creativity.

Pros:

  • Rich heritage and tradition in watchmaking.
  • Technical innovations and high-precision movements.
  • Exquisite craftsmanship and attention to detail.

Cons:

  • High price point may be out of reach for many buyers.
  • Limited availability due to high demand.

CHECK PRICE on: Amazon | Walmart | Etsy | Jaeger-LeCoultre Official Website

7. Patek Philippe

Founded in 1839, Patek Philippe is synonymous with game-changing inventions and high complication watches. The brand has a rich history and has been favored by notable customers such as Queen Victoria, Albert Einstein, and John F. Kennedy. Patek Philippe’s most complicated wristwatch, the Grandmaster Chime, is priced at a staggering $2.6 million. This watch features 20 complications and showcases the brand’s technical expertise and commitment to excellence.

Pros:

  • Rich heritage and historical significance.
  • Game-changing inventions and high complication movements.
  • Exquisite craftsmanship and attention to detail.

Cons:

  • High price point may be prohibitive for many buyers.
  • Limited availability due to high demand.

CHECK PRICE on: Amazon | Walmart | Etsy | Patek Philippe Official Website

8. Richard Mille

Founded in 1999, Richard Mille is known for its contemporary, complex, and expensive watches. The brand’s timepieces are designed to endure extreme forces and are often worn by sporting greats. Richard Mille watches are characterized by their avant-garde designs, innovative materials, and exceptional craftsmanship. Some of their watches fetch over $1 million, with prices reaching up to $3.4 million. These timepieces exemplify the brand’s commitment to pushing the boundaries of watchmaking.

Pros:

  • Avant-garde designs that push the boundaries of watchmaking.
  • Innovative materials and technical features.
  • Exquisite craftsmanship and attention to detail.

Cons:

  • High price point may be out of reach for many buyers.
  • Limited availability due to high demand.

CHECK PRICE on: Amazon | Walmart | Etsy | Richard Mille Official Website

9. Rolex

Rolex is arguably the most famous watch brand in the world, known for its high demand and expensive resale prices. The brand has a rich heritage and is synonymous with quality, precision, and timeless design. While Rolex offers a wide range of models at various price points, the most expensive Rolex sold at retail is the Daytona Rainbow, which fetches around $100,000 when new. However, the most expensive Rolex ever sold at auction is Paul Newman’s Daytona, which sold for a staggering $18 million. This watch is not only a timepiece but also a piece of history.

Pros:

  • Prestigious reputation and recognition.
  • High-quality craftsmanship and attention to detail.
  • Wide range of models to suit different tastes and budgets.

Cons:

  • High demand may result in limited availability.
  • Resale prices can be significantly higher than retail prices.

CHECK PRICE on: Amazon | Walmart | Etsy | Rolex Official Website

10. Vacheron Constantin

Founded in 1755, Vacheron Constantin is known for producing the world’s most complicated watch. The brand has a long history of creating artistically impressive timepieces that showcase exceptional craftsmanship and technical expertise. Vacheron Constantin is also known for producing some of the world’s thinnest watches. The most complicated watch ever made, the 57260 pocket watch, is worth around $10 million. This watch features 57 complications and is a testament to the brand’s commitment to pushing the boundaries of watchmaking.

Pros:

  • Rich heritage and historical significance.
  • Exceptional craftsmanship and attention to detail.
  • Artistic and technically impressive timepieces.

Cons:

  • High price point may be out of reach for many buyers.
  • Limited availability due to high demand.

CHECK PRICE on: Amazon | Walmart | Etsy | Vacheron Constantin Official Website

11. Greubel Forsey

Greubel Forsey is a relatively young brand in the world of luxury watches, founded in 2004. However, it has quickly gained a reputation for its exceptional craftsmanship and innovative designs. The brand is known for its highly complicated timepieces, often featuring multiple tourbillons and other intricate complications. Greubel Forsey watches are produced in limited quantities, ensuring exclusivity and rarity. While prices vary depending on the model, some of their watches can reach well into the millions of dollars.

Pros:

  • Innovative designs and technical features.
  • Exceptional craftsmanship and attention to detail.
  • Limited production runs ensure exclusivity.

Cons:

  • High price point may be prohibitive for many buyers.
  • Limited availability due to high demand.

CHECK PRICE on: Amazon | Walmart | Etsy | Greubel Forsey Official Website

12. Urwerk

Urwerk is a Swiss watch brand known for its avant-garde designs and innovative timekeeping mechanisms. The brand’s timepieces are characterized by their unique displays and unconventional shapes. Urwerk watches often feature satellite time displays and intricate mechanical movements. While prices vary depending on the model, some of their watches can reach well into the six-figure range. These timepieces are a testament to the brand’s commitment to pushing the boundaries of watchmaking.

Pros:

  • Avant-garde designs that stand out from traditional watchmaking.
  • Innovative timekeeping mechanisms and technical features.
  • Exquisite craftsmanship and attention to detail.

Cons:

  • High price point may be out of reach for many buyers.
  • Limited availability due to high demand.

CHECK PRICE on: Amazon | Walmart | Etsy | Urwerk Official Website

13. F.P. Journe

F.P. Journe is a Swiss watchmaker known for its exceptional craftsmanship and unique designs. The brand produces a limited number of watches each year, ensuring exclusivity and rarity. F.P. Journe timepieces are characterized by their elegant and minimalist aesthetics, combined with high-quality movements. While prices vary depending on the model, some of their watches can reach well into the six-figure range. These watches are highly sought after by collectors and enthusiasts for their craftsmanship and exclusivity.

Pros:

  • Unique and elegant designs.
  • Exceptional craftsmanship and attention to detail.
  • Limited production runs ensure exclusivity.

Cons:

  • High price point may be prohibitive for many buyers.
  • Limited availability due to high demand.

CHECK PRICE on: Amazon | Walmart | Etsy | F.P. Journe Official Website

14. Hublot

Hublot is a Swiss watch brand known for its bold and innovative designs. The brand combines traditional watchmaking techniques with modern materials, resulting in timepieces that are both visually striking and technically impressive. Hublot watches often feature unique case designs and vibrant color combinations. While prices vary depending on the model, some of their watches can reach well into the six-figure range. These watches are favored by those who appreciate avant-garde designs and technical excellence.

Pros:

  • Bold and innovative designs.
  • Use of modern materials and technical features.
  • Exquisite craftsmanship and attention to detail.

Cons:

  • High price point may be out of reach for many buyers.
  • Limited availability due to high demand.

CHECK PRICE on: Amazon | Walmart | Etsy | Hublot Official Website

15. Franck Muller

Franck Muller is a Swiss watchmaker known for its intricate and complex timepieces. The brand is renowned for its unique case designs and intricate movements. Franck Muller watches often feature complications such as tourbillons, perpetual calendars, and minute repeaters. While prices vary depending on the model, some of their watches can reach well into the six-figure range. These watches are highly sought after by collectors for their craftsmanship and technical excellence.

Pros:

  • Unique and intricate designs.
  • High complication movements and technical features.
  • Exquisite craftsmanship and attention to detail.

Cons:

  • High price point may be prohibitive for many buyers.
  • Limited availability due to high demand.

CHECK PRICE on: Amazon | Walmart | Etsy | Franck Muller Official Website

FAQ

three round silver-colored chronograph watches on white mounts

Which is the most expensive brand of watch?

The most expensive brand of watch is subjective and can vary depending on factors such as the specific model, materials used, and complications. However, some of the most renowned and expensive watch brands include Patek Philippe, Audemars Piguet, and Richard Mille.

Read more about “Top 20 Watch Brands …”

Which is the high brand for watches?

There are several high-end watch brands known for their exceptional craftsmanship and luxury timepieces. Some of the top high-end watch brands include Patek Philippe, Rolex, and Audemars Piguet.

Read more about “Top 10 Watches in the World …”

What is the most respectable watch brand?

The most respectable watch brand is subjective and can vary depending on personal preferences and opinions. However, some of the most respected watch brands in the industry include Patek Philippe, Rolex, and Audemars Piguet.

Who owns the most expensive watch in the world?

The most expensive watch in the world is the “Hallucination” by Graff Diamonds, valued at $55 million. It is adorned with over 110 carats of colored diamonds and is considered a true masterpiece of jewelry and watchmaking.

Conclusion

gold and white analog watch

In conclusion, the world of luxury watches is filled with exquisite timepieces that command astronomical prices. From the precision of A. Lange & Söhne to the elegance of Patek Philippe, these 15 most expensive watch brands in 2024 represent the pinnacle of horological opulence. These brands are renowned for their exceptional craftsmanship, innovative designs, and limited production runs, making their watches highly sought after by collectors and enthusiasts. While the prices of these timepieces may be out of reach for many, they serve as a testament to the artistry and dedication of the watchmakers behind them. So, if you’re ready to indulge in the world of horological opulence, these brands offer a gateway to a world of timeless elegance and craftsmanship.

Review Team
Review Team

The Popular Brands Review Team is a collective of seasoned professionals boasting an extensive and varied portfolio in the field of product evaluation. Composed of experts with specialties across a myriad of industries, the team’s collective experience spans across numerous decades, allowing them a unique depth and breadth of understanding when it comes to reviewing different brands and products.

Leaders in their respective fields, the team's expertise ranges from technology and electronics to fashion, luxury goods, outdoor and sports equipment, and even food and beverages. Their years of dedication and acute understanding of their sectors have given them an uncanny ability to discern the most subtle nuances of product design, functionality, and overall quality.

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