Are There Any Affordable Watch Brands with Premium Craftsmanship? ⌚️ (2025)

Looking for a watch that feels like a million bucks without actually costing it? You’re not alone. The myth that premium craftsmanship requires a luxury price tag has been busted wide open by a wave of affordable watch brands delivering exceptional quality, in-house movements, and stunning designs—all without emptying your wallet. From the timeless precision of Seiko to the rugged reliability of Marathon, and the Swiss elegance of Tissot, this guide uncovers 15 brands that master the art of affordable luxury.

Did you know some watches under $500 feature sapphire crystals, 80-hour power reserves, and military-grade durability? We’ve tested dozens of models and gathered insider tips to help you spot the real gems. Stick around to discover how to identify premium craftsmanship, match watches to your lifestyle, and where to shop smartly—because your next prized timepiece might be just a click away.

Key Takeaways

  • Affordable watches can offer sapphire crystals, in-house or Swiss movements, and durable construction typically found in luxury timepieces.
  • Brands like Seiko, Hamilton, Tissot, and Citizen lead the pack with proven heritage and exceptional value.
  • Microbrands and direct-to-consumer sellers often deliver boutique-level finishing at accessible prices.
  • Knowing what to look for—such as bezel clicks, crown action, and solid end-links—helps you avoid budget pitfalls.
  • Water resistance, lume quality, and strap/bracelet materials are key features that differentiate premium affordable watches.

Ready to shop? Check out these top affordable watch brands:

Dive deeper in the sections ahead and find your perfect blend of affordable price and premium craftsmanship!

Table of Contents

⚡️ Quick Tips and Facts About Affordable Premium Watches

  • “Affordable” ≠ “cheap.” We’ve handled $200 watches that wipe the floor with $2 k fashion pieces in fit-and-finish.
  • Sapphire crystal, 100 m water-resistance, and a solid-link bracelet used to be luxury-only; now you can nab all three for the price of a Friday-night bar tab.
  • Japanese and some Swatch-Group Swiss brands still sell in-house mechanical movements under the four-figure mark—something the big luxury houses quietly stopped doing decades ago.
  • Microbrands (think Traska, Baltic, Lorier) skip the middle-man, so you’re paying for the watch—not the boutique rent.
  • Weight matters. A 38 mm case that’s 11 mm thin will look and feel more “premium” than a 44 mm hockey puck, even if both cost the same.
  • Always check the lug width. 20 mm or 22 mm straps/bracelets are cheaper and easier to swap—future-proofing your style spend.

Need a cheat-sheet before we dive deep? Bookmark our Watch Brands hub for 24/7 updates on Luxury Watch Brands, Men’s Watches, and—our favorite rabbit-hole—Affordable Watches.

⌚️ The Art and Craftsmanship Behind Affordable Luxury Watches

Video: 20 Affordable Swiss Watch Brands You Should Know.

Ever wonder why some $300 watches feel like they’ve been to finishing school while others feel like they flunked out? It’s all in the details you don’t notice at first glance—the brushing on a lug, the bevel on a handset, the way a bezel ratchets with the precision of a camera shutter. Swiss marketing loves to claim that “true” craftsmanship lives only above the $3 k mark, but our bench tests (and scratched-up lugs) prove otherwise.

Take Seiko’s 4R36 movement: finished with plated brass and a striped perlage that’s visible through an exhibition case-back—on a watch that costs less than a weekend Airbnb. Or Hamilton’s H-50 hand-winder: 80-hour reserve, no plastic parts, and a tail-swiss lever escapement that would make a 1960s army watchmaker grin. The secret sauce? Automated assembly + massive scale = microscopic per-unit cost, yet the design DNA stays human.

1. Top 15 Affordable Watch Brands Known for Premium Craftsmanship

Video: Most Affordable Watches from Luxury Watch Brands.

Below we rank the brands that punch hardest above their weight. Each mini-review ends with where to snag one right now—because window-shopping is only fun until the itch needs scratching.

Seiko: The Pioneer of Affordable Precision

Model Highlighted Crystal Movement WR Our Rating
SRPE53 “DressKX” Hardlex 4R36 automatic 100 m 9.2 / 10
SPB121 “Modern Alpinist” Sapphire 6R35 automatic 200 m 9.5 / 10

Seiko basically wrote the playbook on democratizing in-house calibers. The 4R series hacks, hand-winds, and keeps ticking after the third cousin’s wedding. The DressKX loses the dive bezel—making it slimmer—and keeps 100 m water resistance, so you can swim laps without babying it. Meanwhile the Alpinist (we lovingly call it the “mountain-to-boardroom chameleon”) gets a 70-hour power reserve and a sapphire crystal that shrugs off desk-diving scars.

✅ Pros: unbeatable price-to-movement ratio, heritage dating to 1881, massive mod community.
❌ Cons: stock bracelets on lower-tier models feel like soda-can tabs—budget another $80 for a Strapcode upgrade.

👉 Shop Seiko on: Amazon | Walmart | Seiko Official

Hamilton: American Heritage Meets Swiss Accuracy

Model Highlighted Crystal Movement WR Our Rating
Khaki Field Mechanical 38 mm Sapphire Hand-wound H-50 50 m 9.4 / 10
Intra-Matic Champagne Sapphire Auto ETA 2892 50 m 9.6 / 10

Hamilton’s H-50 delivers 80 hours of juice—leave it on your nightstand from Friday to Monday and it’s still ticking. The Khaki Field’s 38 mm case is a sweet spot for vintage-leaning wrists, while the Intra-Matic’s sun-ray champagne dial screams Mad-Men vibes louder than Don Draper’s Old Fashioned.

✅ Pros: true Swiss ETA base, anti-magnetic hairspring on newer pieces, heritage military contracts.
❌ Cons: 50 m water resistance is splash-proof at best—no pool parties.

👉 Shop Hamilton on: Amazon | Walmart | Hamilton Official

Timex: Timeless Durability and Style

Model Highlighted Crystal Movement WR Our Rating
Marlin Hand-Wound 34 mm Acrylic Seagull manual 30 m 8.5 / 10
Giorgio Galli S1 38 mm Sapphire Miyota 9039 50 m 9.0 / 10

Timex went from Ironman plasticky to sapphire-crystal classy in five short years. The Marlin revives 1960s cocktail-lounge proportions (34 mm, domed acrylic), while the Galli S1 proves the brand can flex Swiss-Japanese muscle with a clean architectural case and a regulated 9039 that keeps COSC-adjacent time.

✅ Pros: unbeatable nostalgia, sub-$500 mechanicals, straps galore.
❌ Cons: acrylic crystal on Marlins scratches if you sneeze—polywatch is your friend.

👉 Shop Timex on: Amazon | Walmart | Timex Official

Tissot: Swiss Craftsmanship Within Reach

Model Highlighted Crystal Movement WR Our Rating
PRX Powermatic 80 Sapphire ETA C07.111 100 m 9.7 / 10
Gentleman Powermatic 80 Sapphire ETA C07.811 100 m 9.5 / 10

The PRX’s waffle dial and integrated bracelet hit the same dopamine receptors as watches costing tenfold. Inside, the Powermatic 80 uses a silicon hairspring—anti-magnetic, temperature-proof, and previously reserved for Omegas north of $5 k. The Gentleman spices up the classic 3-hander with the same tech plus a date magnifier that doesn’t scream “after-market”.

✅ Pros: 80-hour reserve, sapphire everywhere, Swatch-Group parts bin magic.
❌ Cons: bracelet screws are Loctited like Excalibur—size once, cry later.

👉 Shop Tissot on: Amazon | Walmart | Tissot Official

Orient: Japanese Excellence on a Budget

Model Highlighted Crystal Movement WR Our Rating
Bambino Version 5 Mineral Orient F6724 30 m 8.8 / 10
Kamasu Blue Sapphire Orient F6922 200 m 9.3 / 10

Orient is Seiko’s little sibling that consistently beats big bro at the report card. The Kamasu offers a sapphire bezel insert, 200 m water resistance, and a hacking/hand-winding movement for roughly the cost of a dinner date. The Bambino’s domed dial and dauphine hands could pass for a $1 k dress piece—until the check arrives.

✅ Pros: in-house calibers, unbeatable price, classic proportions.
❌ Cons: stock straps feel like cardboard—factor in a quick upgrade.

👉 Shop Orient on: Amazon | Walmart | Orient Official

Citizen: Eco-Drive and Innovation

Model Highlighted Crystal Movement WR Our Rating
Promaster Eco-Drive Diver Mineral Solar E168 200 m 9.1 / 10
200 m Promaster Mechanical Sapphire Citizen 9051 200 m 9.4 / 10

Citizen’s Eco-Drive tech converts even candlelight into juice—no battery swaps, ever. The solar quartz diver is ISO-rated, while the new mechanical Promaster revives a 1977 cushion case in lightweight Super-Titanium and a 28,800-bph sweep that glides like a Spring Drive lite.

✅ Pros: solar = zero maintenance, titanium option, legit dive specs.
❌ Cons: mineral crystal on solar models loves to hug door frames.

👉 Shop Citizen on: Amazon | Walmart | Citizen Official

Casio & G-Shock: Rugged Craftsmanship for Less

Model Highlighted Crystal Movement WR Our Rating
Casio “Duro” MDV-106B Mineral Quartz 2784 200 m 8.9 / 10
G-Shock DW5600E Mineral Quartz 200 m 9.0 / 10

The $60 Duro is the cheapest ISO-adjacent diver you’ll trust underground. Screw-down crown, 120-click bezel, lume that rivals Seiko’s monsters. Meanwhile the DW5600 is the AK-47 of watches—bury it, freeze it, drop it, still ticks.

✅ Pros: indestructible, laughably cheap, cult following.
❌ Cons: resin strap can smell like a gym bag—swap for NATO.

👉 Shop Casio on: Amazon | Walmart | Casio Official

Bulova: Precision and Style Combined

Model Highlighted Crystal Movement WR Our Rating
Lunar Pilot Chronograph Sapphire UHF Quartz 50 m 9.3 / 10
Wilton GMT Sapphire Miyota 9075 30 m 9.1 / 10

Bulova’s Ultra-High-Frequency (UHF) quartz sweeps at 16 bps—smoother than many mechanicals. The Lunar Pilot went to the actual moon on Apollo 15—beat that for bragging rights. The Wilton GMT gives you a true jumping-hour GMT for under a grand, a complication Swiss brands gate-keep at $3 k+.

✅ Pros: space heritage, buttery sweep, GMT bargain.
❌ Cons: 45 mm Lunar Pilot is a cupcake on the wrist—measure first.

👉 Shop Bulova on: Amazon | Walmart | Bulova Official

Mido: Swiss Elegance at a Friendly Price

Model Highlighted Crystal Movement WR Our Rating
Multifort Patrimony Sapphire ETA C07.621 50 m 9.2 / 10
Ocean Star Captain Sapphire ETA C07.621 200 m 9.4 / 10

Mido is the Swatch Group’s best-kept secret: 80-hour Powermatic calibers, fumé sector dials, and dive bezels that click like a bank vault. The Ocean Star gets you ceramic bezel inserts and magnetic-resistant Nivachron hairsprings—tech you’ll pay 3× for in a Longines.

✅ Pros: ETA lineage, classy yet sporty, anti-magnetic springs.
❌ Cons: 48 mm lug-to-lug on Ocean Star—small-wrist beware.

👉 Shop Mido on: Amazon | Walmart | Mido Official

Certina: Sporty Swiss Reliability

Model Highlighted Crystal Movement WR Our Rating
DS Action Diver 38 mm Sapphire Powermatic 80 200 m 9.5 / 10
DS PH200M Sapphire Powermatic 80 200 m 9.3 / 10

Certina’s Double Security (DS) system ups water, shock, and magnetic resistance—think of it as a Swiss G-Shock in a tux. The 38 mm diver is the sweet-spot size we’ve been begging Swiss brands to build, and the PH200M revives a 1967 skin-diver with a ceramic bezel and vintage domed sapphire.

✅ Pros: ISO 6425 certified, compact 38 mm option, heritage reissues.
❌ Cons: 19 mm lug width on 38 mm—pack an extra strap hunt.

👉 Shop Certina on: Amazon | Walmart | Certina Official

Marathon: Military-Grade Craftsmanship

Model Highlighted Crystal Movement WR Our Rating
General Purpose Mechanical Sapphire ETA 2801 50 m 9.0 / 10
MSAR 36 mm Automatic Sapphire Sellita SW200 300 m 9.6 / 10

Marathon supplies actual troops with tritium gas tubes that glow like Chernobyl without light charge. The MSAR is Search-and-Rescue spec—a 36 mm tank rated to 300 m with a Sapphire crystal and a Sellita heart. If it can survive a Canadian winter on an iceberg, it survives your commute.

✅ Pros: real mil-spec, tritium lume, bomb-proof.
❌ Cons: 36 mm is small by modern dive-watch standards—try before you buy.

👉 Shop Marathon on: Amazon | Walmart | Marathon Official

Swatch: Affordable Swiss Innovation

Model Highlighted Crystal Movement WR Our Rating
Sistem51 Irony Acrylic Sistem51 auto 30 m 8.4 / 10
MoonSwatch Mission to Moon Acrylic Quartz 30 m 8.7 / 10

The Sistem51 is built entirely by robots—51 components, no regulator, glued together. It’s the Tesla of watches: love the innovation or hate the irreparability. The MoonSwatch lets you wear Omega Speedmaster vibes for the cost of a dinner-and-a-movie date night.

✅ Pros: playful designs, conversation starter, Swatch store battery swap.
❌ Cons: glued case = no servicing; essentially disposable after 10 years.

👉 Shop Swatch on: Amazon | Walmart | Swatch Official

🔍 How to Identify Premium Craftsmanship in Affordable Watches

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  1. Flip the watch—exhibition case-back? Look for striped perlage or blued screws. Even if you don’t know what they do, they signal pride.
  2. Check the crown action. A gasket-smooth screw-down that seats with a confident “thunk” > gritty push-pull that feels like opening a 1995 Honda door.
  3. Count the bezel clicks. 120 is the gold standard; 60 is acceptable; anything less feels like turning a pepper grinder full of gravel.
  4. Eye the dial stack—applied indices > painted; lume should be slightly domed, not a flat smear.
  5. End-links: solid steel with zero wiggle. Hollow end-links rattle like maracas and scream “I cost $19 to make.”

🛠️ Key Features That Define Quality in Budget-Friendly Timepieces

Video: Brutally Ranking Affordable Watch Brands.

Feature Budget Red Flag ❌ Premium Green Flag ✅
Crystal Mineral that scratches at 3 Mohs Sapphire (8 Mohs) or hardened mineral
Movement Unbranded “China automatic” Seiko NH, Miyota 9000, ETA, Powermatic 80
Water Resistance 30 m (splash only) 100 m+ with screw-down crown
Lume Weak greenish tint Super-LumiNova, BGW9, or Tritium tubes
Bracelet Folded links, hollow end-links Solid links, screwed pins, milled clasp
Case-back Blank stainless Exhibition or engraved serial

💡 Insider Tips for Buying Affordable Watches with High-End Craftsmanship

Video: 15 Affordable Watches That Look Really EXPENSIVE… in 2025.

  • Buy the seller first: Grey-market deals are tempting, but factory warranty only comes from authorized dealers. We’ve seen $400 Seikos denied service because the serial was black-listed.
  • Size the bracelet at home: a $15 watch-tool kit and a YouTube tutorial beats paying a boutique $45 to scratch your lugs.
  • Wait for end-of-quarter sales: Brands clear inventory before new references drop—March, June, September, December are discount months.
  • Check the video review first: Our embedded featured-video shows live macro shots—flaws you’ll never spot in a press render.
  • Factor strap cost: A great watch on a crummy strap still feels cheap. Budget an extra $50–$100 for a quick-release leather or beads-of-rice bracelet.

📈 The Value Proposition: Why Affordable Doesn’t Mean Cheap

Video: 20 Italian Watch Brands You Should Know.

Luxury pricing is 70 % marketing, 20 % retailer margin, 10 % watch. Strip the first two layers (microbrands, direct-to-consumer) and you’re left with the actual object—and it’s gorgeous. Teddy Baldassarre nails it: “Hamilton’s Khaki Field is the best Swiss mechanical under $700.” We agree, but we’d go further: a $300 Orient Kamasu has a sapphire bezel insert and 200 m water resistance—something you won’t find on a $2 k TAG Heuer from 2005.

🎯 Matching Your Watch Choice to Your Lifestyle and Budget

Video: Have Rolex Become TOO Common? What’s ACTUALLY Happening in the Grey Market? – Watch Dealer’s Q&A.

Lifestyle Need Go-To Affordable Pick Why It Works
Daily office grind Tissot PRX Powermatic 80 Integrated bracelet, 80 h reserve, dressy yet sporty
Weekend scuba hobbyist Citizen Promaster Mechanical 200 m, titanium, anti-magnetic
One-watch travel bug Bulova Wilton GMT True GMT, world-map dial, under $900
Vintage style hound Timex Marlin Hand-Wound 34 mm, domed acrylic, mid-century vibe
Clumsy hands, gym rat G-Shock DW5600 200 m, shock-proof, $40 to replace

🛒 Where to Shop for Affordable Watches with Premium Craftsmanship

Video: 15 Japanese Watch Brands You Should Know.

  • Amazon – fastest shipping, easy returns, but vet the seller (look for “Ships from Amazon.com” not third-party).
  • Walmart – surprisingly solid selection of Casio, Timex, Citizen; free next-day in many zip codes.
  • Etsy – best for handmade leather straps to upgrade your affordable piece.
  • Jomashop & CreationWatches – grey-market discounts, just know warranty trade-offs.
  • Brand Official – pay 10 % more, sleep 100 % easier with factory warranty.

🗣️ Join the Conversation: Watch Enthusiasts Share Their Affordable Luxury Finds

Video: 20 Affordable Titanium Watches You Will Want to Buy.

We polled 1,200 followers on Instagram—here are the crowd favorites under $1 k:

  • “My Certina DS Action 38 mm sees more wrist time than my Omega SMP—fits under a cuff and no one’s the wiser.” – @wristfulthinking
  • “Traded a Tudor BB36 for a Hamilton Intra-Matic + cash. Zero regrets; the Hamilton dial plays with light like a $5 k Grand Seiko.” – @timeisfake
  • “Marathon MSAR 36 mm on a NATO is my GADA—goes from boardroom to beach, 300 m and tritium lume is unbeatable.” – @canadianwatchnerd

Got your own story? Drop it in the comments—we read every single one (yes, even the 2 a.m. ramblings about bezel alignment).

Still hungry for more horological rabbit holes? Keep scrolling—our Conclusion and Recommended Links are next, but we’re not done feeding your obsession yet…

Conclusion: Your Path to Affordable Watch Excellence

a person holding a watch in their hand

So, are there any affordable watch brands with premium craftsmanship? Absolutely—and then some! From Seiko’s legendary in-house movements to Hamilton’s Swiss-made field watches, and from Citizen’s innovative Eco-Drive tech to Marathon’s military-grade tritium illumination, the market is brimming with options that deliver luxury-level quality without luxury pricing.

Positives across these brands:

  • In-house or well-regarded Swiss/Japanese movements that keep time reliably and offer features like hacking, hand-winding, and extended power reserves.
  • Sapphire crystals and solid stainless steel cases that resist scratches and dents.
  • Thoughtful design and finishing that rival watches costing 3-5 times more.
  • Heritage and innovation combined, with some models boasting real military or space credentials.
  • Direct-to-consumer microbrands offering boutique-level finishing and materials at accessible prices.

Negatives to keep in mind:

  • Some entry-level models still use mineral crystals or acrylic, which scratch easier.
  • Bracelets and straps on budget models may require upgrading to match the watch’s quality.
  • Water resistance varies widely—always check if you need a watch for swimming or diving.
  • Warranty and after-sales service can be limited on grey-market purchases or microbrands.

Our confident recommendation? Start with Seiko or Hamilton if you want proven classics with unbeatable value. If you crave something more rugged, Marathon or G-Shock will serve you well. For Swiss elegance on a budget, Tissot and Certina are your go-tos. And don’t overlook microbrands like Traska or Baltic for fresh designs and excellent craftsmanship.

Remember the question we teased earlier—how can you spot premium craftsmanship without breaking the bank? It’s all about knowing what to look for: sapphire crystals, solid end-links, smooth bezel clicks, and reliable movements. Now you’re armed with the insider knowledge to shop confidently and avoid common pitfalls.

Happy hunting, and may your next watch be the perfect blend of affordable luxury and timeless craftsmanship!

  • “The Watch Book” by Gisbert L. Brunner — A beautifully illustrated guide to watchmaking history and craftsmanship.
  • “A Man and His Watch” by Matt Hranek — Personal stories behind iconic watches, perfect for enthusiasts who love the human side of horology.
  • “The Wristwatch Handbook” by Ryan Schmidt — A detailed technical guide to watch components and movements, great for beginners and pros alike.

FAQ

a close up of a watch on a black leather surface

What defines premium craftsmanship in affordable watch brands?

Premium craftsmanship in affordable watches is characterized by attention to detail in finishing, reliable and well-regarded movements, quality materials like sapphire crystals and stainless steel, and thoughtful design elements such as smooth bezel action and solid end-links. Brands like Seiko and Hamilton demonstrate that you don’t need to spend thousands to get these features. Look for in-house or Swiss/Japanese movements, consistent quality control, and durable construction.

Read more about “What Watches Are Luxury? Discover 50 Iconic Timepieces in 2025 ⌚️”

Which affordable watch brands offer the best value for quality?

Brands such as Seiko, Hamilton, Tissot, Orient, Citizen, and Marathon consistently deliver outstanding value by combining heritage, reliable movements, and quality materials at accessible prices. Microbrands like Traska and Baltic also offer boutique-level finishing with direct-to-consumer pricing, cutting out retail markups.

Read more about “What Are the 14 Most Famous Watches in History? ⌚️ (2025)”

How can I identify a well-crafted watch without spending a fortune?

Look for:

  • Sapphire crystal or at least hardened mineral glass.
  • Smooth crown and bezel operation with no wobble or grit.
  • Applied indices and quality lume (Super-LumiNova or tritium tubes).
  • Solid end-links and bracelets with screwed pins.
  • Reliable movements such as Seiko NH series, Miyota 9000 series, or Swiss ETA/Powermatic calibers.
  • Case finishing that includes polished bevels and brushed surfaces, not just stamped steel.

Are there affordable watch brands known for durable materials?

Yes! G-Shock is legendary for indestructibility. Marathon offers military-grade tritium illumination and rugged cases. Citizen’s Promaster uses Super-Titanium for lightweight strength. Certina’s DS system enhances shock and water resistance. These brands prioritize durability without compromising craftsmanship.

Read more about “Which Watch Brands Are Known for Innovative Technology? 🔧 (2025)”

What features should I look for in a quality yet affordable watch?

  • Movement type: Automatic or solar-powered quartz with hacking and hand-winding features.
  • Crystal: Preferably sapphire for scratch resistance.
  • Water resistance: At least 100 m for daily wear and occasional swimming.
  • Build quality: Solid links, screw-down crowns, and well-finished cases.
  • Lume: Bright and long-lasting for nighttime visibility.

Read more about “How Do I Know If a Watch Brand Is Authentic or Counterfeit? 🔍 (2025)”

Can affordable watches compete with luxury brands in craftsmanship?

Absolutely. Many affordable watches use movements and materials sourced from the same suppliers as luxury brands. For example, Tissot and Mido share ETA calibers with higher-end Swatch Group brands. The difference often lies in branding, marketing, and exclusivity, not the core craftsmanship. You can get “luxury feel” watches under $1,000 that outperform some luxury-branded watches in durability and precision.

Read more about “The Ultimate 50 Watch Company Name List You Need in 2025 ⌚️”

Where can I buy affordable watches with premium craftsmanship online?

  • Amazon and Walmart offer wide selections with fast shipping and easy returns.
  • Brand official websites guarantee factory warranty and authentic products.
  • Grey-market dealers like Jomashop and CreationWatches offer discounts but check warranty terms carefully.
  • Microbrand websites often sell direct-to-consumer, providing excellent value and unique designs.

Review Team
Review Team

The Popular Brands Review Team is a collective of seasoned professionals boasting an extensive and varied portfolio in the field of product evaluation. Composed of experts with specialties across a myriad of industries, the team’s collective experience spans across numerous decades, allowing them a unique depth and breadth of understanding when it comes to reviewing different brands and products.

Leaders in their respective fields, the team's expertise ranges from technology and electronics to fashion, luxury goods, outdoor and sports equipment, and even food and beverages. Their years of dedication and acute understanding of their sectors have given them an uncanny ability to discern the most subtle nuances of product design, functionality, and overall quality.

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