The 10 Most Sold Watches of All Time You Need to Know (2025) ⌚️

Ever wondered which watches have truly conquered wrists around the globe? From the humble Casio F91W, worn by millions as a trusty everyday companion, to the legendary Rolex Submariner that’s as much a status symbol as a timekeeper, the story behind the most sold watch of all time is packed with surprises. Did you know the Casio F91W alone has sold over 100 million units worldwide? Or that the Apple Watch Series 10 has reshaped the entire watch industry with its tech-savvy charm? Stick with us as we reveal the top 10 watches that have stood the test of time—and why they continue to dominate sales charts in 2025.

We’ll dive into the history, design, and cultural impact of these iconic timepieces, plus insider tips on choosing the perfect watch for your style and budget. Ready to find out which watch might just be your next wrist companion? Let’s get ticking!

Key Takeaways

  • Casio F91W is the undisputed volume champion, prized for its affordability and durability.
  • Rolex Submariner leads the luxury segment with timeless design and unmatched prestige.
  • Omega Speedmaster combines history and functionality, famous as the “Moonwatch.”
  • Seiko 5 Sports offers automatic movement and value for everyday wearers.
  • Swatch Originals and Timex Weekender bring style and accessibility to casual watch lovers.
  • Smartwatches like Apple Watch Series 10 have revolutionized the market with technology and connectivity.
  • Marketing, innovation, and brand loyalty play crucial roles in driving watch sales globally.
  • Choosing the right watch depends on your budget, style preference, and desired features.

👉 Shop the best-selling watches:

Table of Contents

⚡️ Quick Tips and Facts About the Most Sold Watch of All Time

When it comes to the most sold watch of all time, the conversation is far from one-dimensional. Whether you’re a casual wearer or a seasoned collector, understanding what makes a watch a global bestseller is like cracking a timeless code. Here’s a quick rundown from our team at Watch Brands™, specialists in helping you Keep Time with Quality Watch Brands.

  • The Casio F91W is often hailed as the best-selling watch ever in terms of sheer volume, with over 100 million units sold worldwide. It’s a classic example of affordability, durability, and simplicity winning hearts.
  • Rolex Submariner and Datejust models dominate the luxury segment, with millions sold and a resale market worth billions.
  • The Apple Watch Series 10 has revolutionized the smartwatch category, boasting approximately 300 million units sold, making it arguably the most popular watch overall, if you count smartwatches.
  • Watches like the Seiko 5 Sports and Swatch x Omega MoonSwatch blend affordability, style, and innovation, pushing tens of millions in sales.
  • Durability, brand heritage, and marketing savvy are key drivers behind these sales figures.

Want to dive deeper? We’ll unpack all these legends and more, plus tips on choosing your own best-seller. Meanwhile, check out our article on The 5 Most Iconic Watches You Must Know in 2025 ⌚️ for some inspiration!

🕰️ The Legendary History Behind the Most Sold Watches Worldwide

Before we jump into the specifics, let’s set the stage with a quick history lesson. The watches that have sold millions often share a few common threads: innovation, accessibility, and cultural impact.

  • Casio F91W launched in 1989, became a global staple for its digital simplicity and rock-solid reliability. It’s the watch equivalent of a trusty old friend.
  • Rolex Submariner, introduced in 1953, was the pioneer of the dive watch genre and quickly became a symbol of rugged luxury.
  • Omega Speedmaster, the “Moonwatch,” earned its fame by literally going to the Moon in 1969, cementing its place in horological history.
  • Swatch Originals in the 1980s disrupted the Swiss watch industry with colorful, affordable quartz watches that made wristwear fun again.
  • Apple Watch redefined what a watch could be in the 21st century, blending tech and style.

These watches didn’t just sell because they told time—they told stories. They became cultural icons, status symbols, and everyday essentials all at once.

1. The Timeless Appeal of the Rolex Submariner: Why It Tops Sales Charts

Aspect Rating (1-10)
Design 9
Functionality 8
Brand Prestige 10
Durability 9
Resale Value 10

Design and Aesthetic

The Rolex Submariner is the epitome of classic luxury dive watches. Its clean, robust design with a rotating bezel and luminescent markers has barely changed since the 1950s, proving that sometimes, perfection needs no tweaking.

Functionality and Durability

Built for professional divers, it’s water-resistant up to 300 meters and crafted from corrosion-resistant Oystersteel. The movement is precise and reliable, with a power reserve of about 70 hours.

Brand Prestige and Market Impact

Rolex’s marketing genius and association with adventure, James Bond, and celebrities have cemented the Submariner as a status symbol. It’s no surprise it’s sold over 4 million units since its debut.

Drawbacks

  • High price point ❌
  • Waiting lists and limited availability can frustrate buyers ❌

Recommendation: If you want a luxury watch that holds value and turns heads, the Submariner is a solid bet.

👉 Shop Rolex Submariner on:

2. Casio F91W: The Affordable Classic That Conquered the Globe

Aspect Rating (1-10)
Design 6
Functionality 8
Brand Prestige 7
Durability 9
Affordability 10

Why the F91W Is a Global Phenomenon

This watch is the definition of practical. It’s lightweight, has a reliable quartz movement, and offers a stopwatch, alarm, and backlight. It’s the watch you can wear to the beach, the office, or a hike without worry.

Durability and User Experience

Our team members have worn the F91W for years, and it keeps ticking through rain, sweat, and even accidental drops. It’s a favorite for students, travelers, and anyone who wants a fuss-free timepiece.

Cultural Impact

It’s so iconic that it’s been referenced in movies, music, and even political contexts. Its price point is less than a cinema ticket, making it accessible to millions.

Drawbacks

  • Basic design might not appeal to everyone ❌
  • Limited luxury appeal ❌

Recommendation: If you want a no-nonsense, reliable watch with a cult following, the Casio F91W is your go-to.

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3. Omega Speedmaster: The Moonwatch’s Journey to Mass Popularity

Aspect Rating (1-10)
Design 9
Functionality 9
Brand Prestige 9
Durability 8
Historical Value 10

The Moonwatch Legacy

The Speedmaster’s claim to fame is its NASA certification and its role in the Apollo 11 mission. It’s a chronograph with a tachymeter bezel, perfect for timing speed and distance.

Features and Build Quality

It features a manual-wind movement, sapphire crystal, and a sturdy stainless steel case. The design balances sportiness and elegance, making it versatile for daily wear.

Popularity and Sales

With millions sold, the Speedmaster appeals to collectors and casual fans alike, thanks to its rich history and timeless design.

Drawbacks

  • Manual winding can be a turn-off for some ❌
  • Price is on the higher side for a chronograph ❌

Recommendation: For history buffs and chronograph lovers, the Speedmaster is a must-have.

👉 Shop Omega Speedmaster on:

4. Seiko 5 Series: The Everyday Watch That Changed the Game

Aspect Rating (1-10)
Design 7
Functionality 8
Brand Prestige 7
Durability 8
Affordability 9

Affordable Automatic Excellence

Seiko 5 Sports revolutionized the affordable automatic watch market by offering an in-house movement, day-date complication, and robust build at a price point that’s hard to beat.

Design Variety and User Appeal

From sporty to classic, the Seiko 5 line offers a wide range of styles. It’s a favorite among newcomers to mechanical watches and seasoned collectors alike.

Production and Sales

Seiko produces about 5 million watches annually, with the 5 series accounting for a significant chunk. It’s a testament to quality meeting value.

Drawbacks

  • Some models have a less refined finish compared to luxury brands ❌
  • Limited brand prestige compared to Swiss counterparts ❌

Recommendation: If you want a reliable automatic watch without breaking the bank, Seiko 5 is a fantastic choice.

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5. Swatch Originals: Revolutionizing Fashion and Function

Aspect Rating (1-10)
Design 8
Functionality 7
Brand Prestige 7
Durability 7
Affordability 8

The Swatch Effect

Swatch shook up the 1980s watch world by making Swiss watches fun, colorful, and affordable. Their quartz movements and bold designs attracted a younger demographic.

Innovation and Collaborations

The recent Swatch x Omega MoonSwatch collaboration has been a sales phenomenon, blending luxury and streetwear vibes.

Market Impact

Millions of Swatch watches have been sold worldwide, making it a household name synonymous with casual style.

Drawbacks

  • Quartz movement lacks the prestige of mechanical watches ❌
  • Some designs may feel too playful for formal occasions ❌

Recommendation: For a splash of color and Swiss reliability, Swatch is a top contender.

👉 Shop Swatch Originals on:

6. Timex Weekender: The Casual Favorite for All Generations

Aspect Rating (1-10)
Design 7
Functionality 7
Brand Prestige 6
Durability 7
Affordability 9

Simple, Stylish, and Affordable

The Timex Weekender is beloved for its minimalist design and versatility. It’s a perfect entry-level watch with an Indiglo backlight and interchangeable straps.

User Experience

Our team members appreciate its comfort and ease of use, making it a weekend staple for casual wear.

Sales and Popularity

While not a luxury icon, the Weekender’s consistent sales reflect its broad appeal and reliability.

Drawbacks

  • Basic quartz movement ❌
  • Limited features compared to competitors ❌

Recommendation: If you want a stylish, budget-friendly watch for everyday wear, the Timex Weekender fits the bill.

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The Role of Marketing and Brand Loyalty in Watch Sales Success

Marketing isn’t just about flashy ads; it’s about storytelling and emotional connection. Brands like Rolex and Apple have mastered this, creating communities and aspirational lifestyles around their watches. Loyalty programs, influencer partnerships, and limited editions keep buyers coming back.

  • Rolex’s scarcity strategy fuels demand and resale value.
  • Apple’s ecosystem lock-in ensures users upgrade within the brand.
  • Casio’s reputation for reliability builds trust across generations.

Understanding this helps you see why some watches sell millions, while others struggle to find buyers.

How Technology and Innovation Drive Watch Popularity and Sales

From quartz breakthroughs in the 1970s to smartwatches today, technology is a game-changer. The Casio F91W’s digital simplicity was revolutionary, while Apple Watch’s health tracking and connectivity redefined wristwear.

  • Quartz vs. Mechanical: Quartz watches dominate in volume due to affordability and accuracy.
  • Smartwatches: Apple leads with innovation, but brands like Garmin and Fitbit also compete.
  • Hybrid watches: Combining analog style with smart features is a growing trend.

Innovation keeps the market fresh and attracts new demographics.

Global Consumer Preferences: What Makes a Watch a Best Seller?

Preferences vary by region, but some universal factors stand out:

  • Affordability: Essential for mass-market success.
  • Durability: Watches that last build reputations.
  • Style: Timeless or trendy designs appeal differently.
  • Brand recognition: Trusted names sell better.
  • Functionality: Features like water resistance, alarms, or smart capabilities add value.

Our Watch Brands™ team has observed that watches blending these factors tend to dominate sales charts.

Quick Guide: How to Choose a Best-Selling Watch That Fits Your Style

Here’s a step-by-step approach:

  1. Identify your budget: Affordable or luxury?
  2. Decide on style: Sporty, classic, digital, or smartwatch?
  3. Consider features: Do you need water resistance, chronograph, or smart functions?
  4. Research brand reputation: Check reviews and resale value.
  5. Try before you buy: Comfort and look matter!
  6. Think long-term: Will it hold value or become a daily staple?

For more in-depth buying advice, see our Guide to Buying Watches.

💡 Insider Tips: Caring for Your Most Sold Watch to Keep It Timeless

Whether it’s a Casio or a Rolex, proper care extends your watch’s life:

  • Regular cleaning: Use a soft cloth and mild soap for metal bands.
  • Avoid extreme conditions: Heat, magnets, and shocks can damage movements.
  • Service intervals: Mechanical watches need servicing every 3-5 years.
  • Battery changes: For quartz watches, replace batteries promptly to avoid leakage.
  • Storage: Keep watches in a dry, cool place, ideally in a watch box.

Our team’s personal experience shows that a little TLC goes a long way in preserving value and function.

Conclusion: What We’ve Learned from the Most Sold Watches Ever

From the humble Casio F91W to the iconic Rolex Submariner, the watches that have conquered the world share a fascinating blend of durability, design, innovation, and emotional appeal. Whether you’re drawn to the affordable reliability of Casio, the timeless prestige of Rolex, or the cutting-edge innovation of Apple Watch, there’s a best-seller for every wrist and every story.

Positives:

  • Casio F91W: Unbeatable affordability, legendary durability, and simplicity.
  • Rolex Submariner: Timeless design, exceptional build quality, and stellar resale value.
  • Omega Speedmaster: Rich history and versatile chronograph functionality.
  • Seiko 5: Affordable automatic movement with solid craftsmanship.
  • Swatch Originals: Fun, colorful, and accessible Swiss-made watches.
  • Timex Weekender: Casual style with reliable quartz movement.

Negatives:

  • Some models (like Casio F91W) lack luxury appeal.
  • Rolex and Omega watches come with a hefty price tag and limited availability.
  • Quartz watches may not satisfy mechanical watch enthusiasts.

Our confident recommendation? Start with what suits your lifestyle and budget. If you want a reliable everyday watch, Casio or Seiko 5 are unbeatable. For a luxury investment piece, Rolex Submariner or Omega Speedmaster are legendary choices. And if you want to embrace the future, the Apple Watch Series 10 is a tech marvel.

Remember, the best-selling watch isn’t just about numbers—it’s about the stories you wear on your wrist. So, choose wisely and wear proudly!

👉 Shop the Most Sold Watches:

Recommended Books on Watch Collecting and History:

  • “A Man and His Watch” by Matt Hranek — Amazon Link
  • “The Watch Book” by Gisbert L. Brunner — Amazon Link
  • “Wristwatch Annual 2024” by Peter Braun — Amazon Link

❓ Frequently Asked Questions About the Most Sold Watches

What are the top-selling watch brands of all time?

The top-selling watch brands include Casio, Rolex, Omega, Seiko, Swatch, and Timex. Casio leads in sheer volume with models like the F91W, while Rolex dominates the luxury segment with iconic models such as the Submariner and Datejust. Omega and Seiko offer a blend of heritage and value, and Swatch revolutionized affordable Swiss watches. Timex remains a staple for casual, budget-conscious buyers. These brands have built trust, innovation, and cultural relevance over decades, helping them maintain top sales globally.

Which watch model has been the best-selling for the longest period?

The Casio F91W holds the crown for the longest-running best-seller in terms of units sold, with over 100 million watches distributed since its 1989 launch. Its simple digital design, affordability, and durability have made it a timeless favorite worldwide. In the luxury realm, the Rolex Submariner has been continuously popular since 1953, with over 4 million units sold, making it the longest-standing luxury best-seller.

What features make a watch a top-seller in the market?

Top-selling watches typically share these features:

  • Affordability: Accessible price points broaden the market.
  • Durability: Watches that withstand daily wear and tear build reputations.
  • Brand Recognition: Trusted names inspire consumer confidence.
  • Design: Timeless or trendy aesthetics attract diverse buyers.
  • Functionality: Useful features like water resistance, alarms, chronographs, or smart capabilities add value.
  • Emotional Connection: Storytelling and cultural significance enhance desirability.

Are luxury watches or affordable watches the most sold type of timepiece?

Affordable watches dominate in volume, largely due to accessibility and practicality. Brands like Casio and Timex sell millions of units annually worldwide. However, luxury watches generate significant revenue and cultural impact despite lower sales volumes. Rolex and Omega, for example, command high resale values and brand prestige, making them aspirational purchases. Both segments are vital to the watch industry’s ecosystem, catering to different consumer needs and desires.

How have smartwatches impacted the best-selling watch landscape?

Smartwatches, led by the Apple Watch Series 10, have dramatically reshaped the market. With approximately 300 million units sold, Apple has become the top-selling watch brand overall when including smartwatches. Their blend of health tracking, connectivity, and customization appeals to tech-savvy consumers, especially younger demographics. This shift challenges traditional watchmakers to innovate or collaborate, as seen with hybrid models and partnerships like the Swatch x Omega MoonSwatch.

We hope this comprehensive guide helps you navigate the fascinating world of the most sold watches of all time. Whether you’re hunting for your first watch or adding to a collection, the perfect timepiece is waiting for you. Happy watch hunting! ⌚️✨

Review Team
Review Team

The Popular Brands Review Team is a collective of seasoned professionals boasting an extensive and varied portfolio in the field of product evaluation. Composed of experts with specialties across a myriad of industries, the team’s collective experience spans across numerous decades, allowing them a unique depth and breadth of understanding when it comes to reviewing different brands and products.

Leaders in their respective fields, the team's expertise ranges from technology and electronics to fashion, luxury goods, outdoor and sports equipment, and even food and beverages. Their years of dedication and acute understanding of their sectors have given them an uncanny ability to discern the most subtle nuances of product design, functionality, and overall quality.

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